At HBI® we strive to fulfill orders with great speed, accuracy and help smokers better enjoy smoking by inventing, distributing and producing the best products. Don’t take our word for it – ask any of our customers and they’ll tell you that HBI is the leader in this industry!

We invent, produce and distribute the brands that smokers love.

HBI®’s mission is to increase smokers’ enjoyment by producing and distributing the very best RYO (Roll-Your-Own) and MYO (Make-Your-Own) products in the marketplace.
We accomplish this in two ways. First by offering our customers their choice of every high quality RYO product available. Each product evinces a unique style or fills a particular market need.
We look for qualities such as catchy packaging, ultra-lightweight thickness, substantial paper quality and/or enhanced mouthwatering flavouring.
We simply refuse to offer what we deem to be inferior goods to our customers without warning them in advance.
The second way we add to smokers’ enjoyment is by producing totally new products ourselves (or with a partner) and by improving existing smoking products.

At HBI® we strive to fulfill orders with great speed, accuracy and help smokers better enjoy smoking by inventing, distributing and producing the best products.
Don’t take our word for it – ask any of our customers and they’ll tell you that HBI is the leader in this industry!
HBI’s mission is to help smokers better enjoy smoking by inventing, distributing and producing the best products. Don’t take our word for it – ask any of our wholesale customers and they’ll tell you that HBI is the leader in this industry.

The past few years have seen the largest changes to our industry in decades.

The businesses that thrived during these changes are the ones that adapted the quickest. It’s important to have agile suppliers like HBI®, who can quickly invent and bring to market new products whenever old products are legislated out of the market. In short – you need to keep your business agile in these times of change.
Experiment with new products for your customers. Some will be big winners and some will be losers – but you’ll never find the winners if you don’t try new things.
The stores that are the quickest to try new things are also the most succesful. A very wise industry insider once told me that if one out of every three new products I stock is a hit, I’ve done amazingly well. Fortunately, we’ve done much better than that average.

Did you know that HBI® and family has donated over $300,000 to eco-minded charities and initiatives?

HBI® is an eco friendly company. We print on FSC® certified paper and use various energy-saving techniques in our offices and even in our homes.
We also purchase carbon offsets to keep a zero-carbon balance. As the largest player in our market, we feel it is our responsibility to set a positive example for others to follow.

Urban Impact is a multi-material recycling company in Metro Vancouver. A family-owned business with a fresh, innovative approach to the management of waste and recycling.
The Certificate of Diversion outlines how much waste each customer has diverted from the landfill and provides each customer with documented proof of their efforts to reduce their environmental impact.
HBI® Canada is proud of our accomplishments and we will to continue to keep our planet green!